In early May I attended the IMBA World Summit in Augusta Georgia. I have been to two previous summits and learned a great deal, but way more in the first than the second. I was expecting not to learn too much at this summit, after all mountain bike advocacy is not exactly a fast moving field (like say computer security which is my day job). So I wanted to focus my energy on a few of the IMBA (US) programs that have been in the works for the last little while. In particular I wanted to better understand the IMBA Chapter program, the Regional Leadership Advisory Councils and the Regional Director. After hearing it explained four different ways, by three different people I think I finally understand each program and how they fit together.*
The programs have two main drivers: 1) IMBA wants every mountain biker to be a member, and 2) IMBA wants professional support for mountain biking advocacy across the entire USA.
The programs don’t, and effectively can’t, exist independently of one another. The results of one feed into the other in a positive feedback loop. As more clubs become chapters this means more IMBA members, and hence more revenue, allowing for more paid staff in more regions of the USA. This staff can then provide support to this larger membership base. The end result is IMBA becomes financially sustainable in the long run so that it can not only continue to advocate for mountain bikers, but increase its efforts on this front.
IMBA has made it clear that it wants everyone who mountain bike’s to be a member. What we’ve been finding is that individual mountain bikers will join either their local club or IMBA, not both. While there are some exceptions this is true in general. On the other hand all clubs have certain administrative processes that have to be carried out. Things like sending our membership cards, mailing list administration, product fulfillment. These two issues dovetail nicely and result in the main drivers of the chapter program. At present the Chapter program is in “beta.” Some former affiliates have become full fledged Chapters sharing membership with IMBA and offloading their administrative overhead. Contrary to what you might think size doesn’t weigh into it, SORBA is a chapter as are the GOATS. I don’t intend to fully explain the IMBA Chapter program. If you want the details you should talk to your local IMBA Regional Director.
What about RLAC’s? From the RLAC information page:
An IMBA Regional Leadership Council is a collection of mountain bike enthusiasts who are committed to growing and educating the network of mountain bikers that support advocacy throughout a region.
Why do we need RLCs?
RLCs will strengthen mountain bike advocacy by helping to build a broad community of supporters. IMBA and its associated organizations have become leaders in trailbuilding, volunteer stewardship, and the fight for access to our public lands. But, mountain bike advocacy has largely neglected the importance of broad networking within the local community or with advocates across a region. Currently, less than one half of one percent of mountain bike enthusiasts support either IMBA or their local advocacy organization. Building the social network of mountain bikers independent of policy and trail work efforts will facilitate access to the human and economic resources necessary to fuel these efforts, as well as cultivate the political will necessary to make sure our ideas and concerns are respected by decision makers and fellow stakeholders.
What is the role of RLCs in local advocacy?
It is important that RLCs do not simply create another level of bureaucracy or try to tell local advocates what to do. RLCs will augment local clubs through shared best practices, improved communication across a region, and targeted networking aimed at accessing new resources. The ultimate goals are to build club capacity and provide paid staff that can focus on fundraising, access, events, or whatever the leadership in a region sees as a critical need.
This last point is key. Not only is the RLAC not another level of bureaucracy it is also not a Chapter. It is an organization that is complementary to IMBA Affiliates and Chapters that helps them achieve their, and IMBA’s mission in a particular region. It is not too far of a stretch to view an RLAC as a kind of board of directors for a particular region. On the one hand the RLAC is leveraged by the affiliates/chapters/director in the region to further advocacy. On the other hand the RLAC sets high level goals and objectives for the regional director and (less so) for the the affiliates/chapters.
That leaves us with the Regional Director position. This paid position has emerged out of the former State Rep volunteer position. According to a news release from early 2009:
Regional directors will be responsible for collaborating with IMBA’s grassroots partners to assess opportunities, cultivate leadership within the mountain bike advocacy community, and generate the resources to make potential trail projects a reality. The position reports to the executive director and works closely with IMBA’s staff, including other regional directors from across the country. Regional directors will also organize and manage a 10-15 member Regional Leadership Council (RLC) in their region and collaborate on the organization and management of councils in adjacent regions. The RLCs are advisory panels established to assist in the development of regional resources.
IMBA has already placed Regional Directors in most of the regions across the US. I met many of them at the Summit. In Ryan Schutz’s words he connects resources to opporunities. It’s not much different than what I do with IMBA Canada.
It’s a 3-fold approach. And I understand what and why the US office is doing this. With the maturity of IMBA, the much larger mountain bike community, and support from industry I think these programs have a pretty good shot of delivering on their promise. I for one will be watching with interest to see how they can be applied and adapted for the Canadian environment. You see that is what this post was really about, to show you what IMBA in the US is up to, provide a high level explanation, and then to say…
Canada is not the USA. We’ve got our own unique challenges that we don’t think would be addressed by simply adopting the US programs. In that light we’ve got our own ideas of what we need to do, and what will work in the Canadian milieu.
We’ve made announcements about our own RLAC in Ontario and that is still moving forward but will be tweaked. We’re also looking to hire our fourth Provincial Representative, in Alberta. BC looks eager to have some form of provincial level of representation/organization. NS just formed a provincial organization and would like some kind of closer relationship with IMBA.
We will announce something this summer, stay tuned to this page, and the other rep’s pages.
(*If anyone from IMBA US is reading this and I’ve gotten it wrong, please post a correction in the comments.)